July 24, 1997
Three Special Events Planned for 32nd Annual
Tokyo Motor Show
"Great Cars in Memorable Movies" in the Theme Hall,
A TechnoGallery, and an Exhibit of Children's Car Drawings
The 32nd Annual Tokyo Motor Show, organized by JMIF (Chair:
Yoshifumi Tsuji), will be held from October 24 at the Nippon Convention Center
(Makuhari Messe) in Makuhari, Chiba prefecture. The show will feature several
special events, including a thematic exhibit called "Great Cars in Memorable Movies."
Furthermore, on the second floor of the New North Hall will be a technology-oriented
exhibit known as the TechnoGallery, with information on fundamental automotive
technology and exhibits on "Keys to Car Knowledge: The Quest for Enhanced Fuel
Performance." On the second floor of the International Exhibition Hall there will
also be an exhibit of drawings of cars done by children. The special events featured
at each show have been extremely popular in the past, becoming "must-see" exhibits
for many participants.
Thematic exhibit: "Great Cars in Memorable Movies"
The thematic exhibit is seen this year as an extension
of the show's overall theme of the connection between people and cars. Using the
most popular form of media, films, we will draw on the connection between this
cultural expression and concepts like cars and people, cars and our lifestyles,
and cars and society.
Nineteen U.S. and European cars from a number of local automobile museums will
be on display, some of them dating from the 1910s. The exhibit will emphasize
the connection with automobile museums throughout Japan.
The Jaguar XK120 Roadster (on loan from the Toyota Museum)
from the film "The Last Time I Saw Paris" will be on display, as will the Ford
Model A Roadster (on loan from the Yamanakako Takamura Museum of Art) from the
film "Bonnie and Clyde" and the Fiat 500A Topporino (on loan from the Japan
Automobile Museum) from "Roman Holiday." Cars identical to those used in what
can only be referred to as screen classics will be on the floor for viewing.
There are 31 other cars that cannot be displayed at this
time, including one from the film "The Great Escape," but there will be an area
featuring posters, film clips and stills, as well as an area where the use of
cars in films is explained. This will be a great exhibit for both movie and
car fans.
Fundamental Automotive Technology, the TechnoGallery
The TechnoGallery, as its name suggests, looks at cars
from a technological angle. This year's theme will look at the ways technology
is used to improve fuel consumption efficiency.
Taking a look at the various technologies introduced to improve fuel consumption
efficiency up to December 1996, including engine design, transmission improvements,
and reduced air resistance, engines and other automotive parts developed by Japanese
automotive manufacturers will be on display.
Among the engines on display will be the direct injection
system engine, the lean burn engine, the variable valve timing engine and the
diesel engine.
Easy-to-understand explanations of the methods used to improve fuel consumption
efficiency, including the lightening of the car body and tire improvements,
will be on display as well.
In a special corner dedicated to fuel conservation, consumer
knowledge will be gauged, and information will be available on how the environment
is helped by improving fuel consumption efficiency. The exhibit will be on the
second floor of the North Hall.
The Exhibit of Children's Car Drawings
This is the fifth year for this exhibit, which began with
the 28th motor show, when the venue was moved to Makuhari Messe. With the cooperation
of both Chiba Prefecture and Chiba City, as well as municipal kindergartens, we
are able to offer an exhibit of drawings done by 5-year-olds from Chiba City.
Themes this year will include children's images of their own cars and family cars.
We are expecting to receive 3,000 submissions (up from 2,663 last year),
all of which will be on display in the Central Mall area
and the Central Entrance area.