September 25, 1997
The 32nd Tokyo Motor Show
New Method: "Passenger Car and Commercial Vehicle Displays Combined"
Open to the Public on October 25
The Japan Motor Industrial Federation, Inc. (JMIF - Chair:
Yoshifumi Tsuji), will hold the 32nd Tokyo Motor Show for 13 days from Friday,
October 24 through Wednesday, November 5 at the Nippon Convention Center (Makuhari
Messe) in Makuhari, Chiba Prefecture. The 1997 theme is: "One world. One people.
One show." The General Public Days are for 12 days beginning Saturday, October
25. The JMIF will embark on an exhibit-by-enterprise policy for the first time
in the world, displaying passenger cars and commercial vehicles together at individual
booths. Prior to opening to the public, the opening ceremony will be held at 10:00
a.m. on Friday, October 24 in the presence of the Tokyo Motor Show patron H.I.H.
Prince Tomohito of Mikasa and H.I.H. Princess Tomohito of Mikasa.
Participants: 337exhibitors from 14 countries
This show, in which 330 companies, six governments and one association are going
to participate from 14 countries, is an all-inclusive show covering passenger
cars, commercial vehicles, special-purpose vehicles, motorcycles, parts and related
equipment; a showcase of state-of-the-art technologies and products. Switzerland
will participate for the first time in the motorcycle section. Six countries,
U.S., Canada, France, Belgium, Germany and Austria will again participate.
All Makuhari Messe facilities will be used, including the newly constructed New
North Hall, increasing the exhibition area to 48,693m2,
a little larger than the previous show (47,941m2).
Within the constrained exhibition area, particular considerations were given to
increase the foreign passenger section and the parts section when assigning the
space.
Special Event - 1 "Great Cars in Memorable Movies" at the Theme Hall
The thematic exhibit is an extension of the show's overall theme of the connection
between people and cars. The hall will offer (1)a corner for enjoying memorable
movies that gave us excitement, dreams and enjoyment together with 19 U.S. and
European cars in the famed films (17 four-wheelers and 2 motorcycles); (2)a corner
to present videos, posters, and stills for the movies for which it is impossible
to show cars; and (3)a corner to introduce local automobile museums with an emphasis
on six participating museums.
We would like to urge you to view the famed cars in memorable movies from the
1910's.
Special Event - 2 "TechnoGallery" on the 2nd Floor of the North Hall
The TechnoGallery in the North Hall, to be completed in October, will illustrate
the theme, "Keys to Car Knowledge: The Quest for Enhanced Fuel Performance." Focusing
on "Fuel Performance," the gallery introduces the endeavors and results of the
automotive industry's research and development. There are several corners: (1)Explanation
and display of technological breakthroughs that improve fuel economy through changes
to engines and transmissions, and weight-saving; (2)working with users on how
to improve fuel efficiency; and(3)promotional activities to prevent environmental
disruption by curbing C02 emissions through improving fuel efficiency. These corners
will offer a platform to actually experience the worldwide interest of energy
saving and environmental protection and to feel the importance of energy performance
and its effect on the environment.
Special Event - 3 Children's Car Drawings
This is the fifth year for this exhibit, which began with the 28th motor show,
when the venue was moved to Makuhari Messe. With the cooperation of both Chiba
Prefecture and Chiba City, as well as municipal kindergartens, we offer an exhibit
of the drawings that 5-year-olds from Chiba City made of their own dream cars
and family cars. We are expecting to receive 3,000 submissions (up from 2,663
last year), all of which will be on display in the Central Mall area and on the
2nd floor of the Central Entrance area.
Electric Vehicle Trial Ride
A 200 meter electric vehicle trial course adjacent to the exhibition halls will
allow passengers to experience unprecedented speed. Five 4-wheelers and ten 2-wheelers
will be on the course at all times. Trial rides will be given five times daily
on the 4-wheelers and four times daily on the 2-wheelers, alternating hourly.
Trial tickets will be distributed at the Information in the electric vehicle exhibition
stand in the Event Hall.
VICS-mounted Car Trial Ride
To offer the motor show visitors chances to experience VICS (Vehicle Information
and Communication System), the VICS Center will provide a course for a 20 minute
trial ride in a VICS cars around the grounds. The rides will be offered on four
days from Tuesday, October 28 through Friday, 31st. Applicants are accepted daily
on a first-come first-served basis. The VICS system will be demonstrated at the
Exhibition corner to promote the use of the system.
Multimedia Experience Corner
The CD-ROM experience corner, which debuted at the previous show, will be developed
in cooperation with PC makers into a multimedia experience corner where visitors
can experience both CD-ROM and the Internet. Five corners will be provided within
the exhibition halls. In the Center Hall, a 16-facet multivision will be placed
to telecast exhibitors booth scenes.
Internet
To make the 32nd Tokyo Motor Show more informative and widely enjoyable, a home
page will be created on the Internet. Accessing the home page will allow visitors
to enjoy the introduction of the exhibition halls and the exhibited vehicles,
concept cars, exhibitors' booths, the Theme Hall guide, etc. with photos and music.
The home page address is, http://www.motorshow.or.jp/
Issue of Japanese Motor Vehicle Guidebook '97-'98 (vol.44)
The guidebook introduces 1,430 vehicles with photos and specifications, containing
225 vehicles in color photos, and passenger cars, RVs, commercial vehicles, motorcycles
and special purpose vehicles in the Catalog section. It also covers some new models
which will be announced immediately before the 32nd Tokyo Motor Show. A color
feature, "Entire Japan Automobile Museum Guide," will introduce major automobile
museums located throughout Japan. The book also contains tables of Japanese and
foreign automotive industry activities, a data section, and a directory of manufacturers,
sales companies, and various associations.
The guide book will be on sale within the showgrounds and is accompanied by a
supplement, "Concept Car a-la-Carte" featuring reference vehicles exhibited at
the show.
Issue of "motorsearcher"98 (Motor Vehicle Guidebook CD-ROM At the opening of the
motor show, the Japan Motor Vehicle Guidebook CD-ROM will be available for purchase
within the showgrounds. The CD-ROM contains the Japanese models in the 97-98 Guidebook
and also major import models with their moving photos and a database of their
specifications and equipment information.
A comparison of two passenger cars or RVs can easily be done after establishing
conditions such as a maker, price, and engine capacity of your choice, by using
the selector function. For the first time, the CD-ROM consists of 2 discs: one
mainly for color photos, and the other for the database. The price on the showgrounds
is 2,000yen (market price 4,200yen) including tax.
Facilities in Halls
In order for visitors to safely enjoy the show, we have paid special attention
to service facilities such as rest zones, restaurants and food stands, information
services, coin lockers, a post office, parcel delivery, cashing corners, and medical
service centers. A baby / child care center will be set up in the Event Hall for
the convenience of families. The center will be staffed by full-time nurses to
care for children from 3 to 6 years for a maximum of two hours.
Show Hours
On weekdays: 10:00 a.m.-7:00 p.m. and on Saturdays and holidays 9:30 a.m.-7:00
p.m. The gates will open 30 minutes early for the convenience of the visitors.
Discounted Admission Tickets after 16:00 - New Scheme
Prices of admission tickets are the same as for the previous show: 1,200yen for
the general public (adults including high school students), and 600yen for primary
and middle school students. Advanced tickets are sold for 1,000yen for the general
public and 500yen for middle and primary students through JR Higashi Nihon, ticket
outlets, convenience stores and book stores until October 24.
For the first time, discounted tickets will be sold for admission after 4:00 p.m.
We began this new system in the hope that it will moderate congestion and allow
visitors to view the show in a more leisurely manner. The tickets will be sold
at the showgrounds for 1,000yen for the general public and 500yen for primary
and middle school students.