May 2017

Trends in Japan’s Small and Mini-Sized Truck Market
Summary of Results of JAMA's Fiscal 2016 Survey

The Japan Automobile Manufacturers Association has released the findings of its small and mini-sized truck market trends survey carried out in fiscal year 2016 (ending March 31, 2017).

This JAMA survey is conducted once every two years to monitor shifts in the demand structure for small and mini-sized trucks by tracking periods of ownership, purchases, patterns of use, and related trends. The fiscal 2016 survey also sought to determine the extent of:
- General safety awareness and awareness of advanced safety technologies;
- Awareness of environmental issues and next-generation eco-friendly vehicles;
- Demand for trucks and vans among farming households; and
- Industry responses to driver shortages and related issues.

Survey results underscored the following principal trends in the areas indicated.

  • Number of vehicles in use
  • The downward trend in the number of small and mini-sized trucks and vans in use in Japan continues.

  • Demand for new trucks
  • Overall demand for small and mini-sized trucks and vans in 2016 was basically unchanged from the previous fiscal year’s level, with survey responses showing an increase in replacement demand.

  • Patterns of use
  • Survey results revealed a trend towards longer driving distances and narrowed use purposes. Mini-truck use was focused primarily on shipments/deliveries to end consumers. Although the freight transport industry is characterized by its high reliance on the use of expressways, the frequency of use of such routes was found to be roughly equal to that shown in the results of the previous survey conducted in fiscal 2014. Growth was noted, however, in short-distance driving.

  • Intentions with respect to future purchases
  • The trend to replace an in-use vehicle with the purchase of a vehicle of the same class and model remains robust. An exception was noted in the subsegment of small “cab-over-engine” vans, owners of which expressed a pronounced desire to shift to passenger-carrying models. Among corporate operators, there was little change in intentions over the next one to two years with respect to fleet size compared to the findings of the fiscal 2014 survey.

  • General safety awareness and awareness of advanced safety technologies
  • Survey results confirmed that safety awareness in this sector of the freight transport industry is pronounced, as is the appeal of advanced safety technologies.

  • Awareness of environmental issues and next-generation eco-friendly vehicles
  • Receptiveness to hybrid small and mini-sized trucks was shown to be high, although intentions to purchase next-generation eco-friendly vehicles remained low.

  • Demand for trucks and vans among farming households
  • Demand among farming households centers on mini-sized trucks, in terms of both vehicles in use and future replacement purchases. However, survey responses revealed a continuing increase in mini-sized passenger car ownership among owners of in-use mini-sized trucks.

  • Industry responses to driver shortages and related issues
  • Vigorous moves are afoot to hire women and younger drivers in the freight transport industry, a sector in which the shortage of drivers is particularly acute.

More detailed information on the results of this survey is available, in Japanese only, on the JAMA Web site (http://www.jama.or.jp/).

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