February 20, 2003

Logo Mark for the 37th Tokyo Motor Show
-Passenger Cars & Motorcycles- (2003)

The Japan Automobile Manufacturers Association (JAMA; Chairman: Yoshihide Munekuni) has decided on the Logo Mark for the 37th Tokyo Motor Show -Passenger Cars & Motorcycles- (2003) which will be held for 13 days from October 24 (Friday) to November 5 (Wednesday) of this year at Makuhari Messe (Nippon Convention Center) in Chiba City, Chiba Prefecture. This will be the first "Passenger Cars & Motorcycles Show" to be planned and hosted by JAMA since its merger in May of last year with the Japan Motor Industrial Federation, the former host of the Tokyo Motor Show.

The theme of this year's show will be "The Challenge: Driving toward a Better Future," expressing JAMA's stance of "continuing to take on the challenge of the various issues facing the automotive industry head on," and its desire to share with manufacturers and users alike the belief that that this stance will contribute to greater hope and confidence in the future.

The Logo Mark was designed by Art Director Ryoji Tsukada. The distinguishing feature of this design is the use of 3D characters as a powerful expression of the strong determination to take on new challenges. It adopts a pop image with a vibrant, energetic background pattern, creating a dynamic feeling suggesting an American comic book style that will be well-received by today's youth. The design is a visual embodiment of the appeal of the Tokyo Motor Show as an exhibition that faces a variety of issues head-on, and acts as a powerful driving force behind reforms in the automotive industry.