July 16, 2009

Planning of Special Events in Full Gear for the 41st Tokyo Motor Show 2009

The Japan Automobile Manufacturers Association, Inc. (JAMA, Chairman: Satoshi Aoki) is pleased to announce the outline of special events and visitor services for the 41st Tokyo Motor Show 2009 scheduled to be held at Makuhari Messe, Chiba City for a 13-day period from Friday, October 23 to Wednesday, November 4 (public viewing begins Saturday, October 24).

The theme for the 41st Tokyo Motor Show 2009, "Fun Driving for Us, Eco Driving for Earth," is a simple expression of the “Fun & Eco” concept. By serving as one of the world’s primary sources of information about the latest state-of-the-art technologies and products, as well as a venue for special events, the show will seek to instill greater appreciation for automobiles and motorcycles among the general public.

Exhibits are planned by 2 governments, 1 organization and 107 companies from 10 countries and 1 region. The show is scheduled to see 42 World Premieres (22 passenger cars, 18 motorcycles, 2 Carrozzeria) and 17 Japan Premieres (10 passenger cars, 7 motorcycles). The venue will consist of the West, Center and East halls (54,000 sq m) of Makuhari Messe, with total exhibition space of 21,337 sqm.

Special events
<Cultivating car and bike fans with a large number of new events>

  • Passenger car test-drive program [new]
    This program will allow visitors themselves to drive the latest models including next generation vehicles (some models will be for test-ride only). The course will run on an approximately 2.5 km stretch of public roads around the venue. Participation will be on a first-come first-served basis, with ticket distribution beginning when doors open for the day. Toyota, Nissan, Honda, Mazda and Mitsubishi are scheduled to participate in this program and will provide approximately 30 vehicles in total. The program will take place on the first 10 days of the show including Press Days (Wednesday, October 21 to Friday, October 30). A total of approximately 3,000 participants is projected.
  • Motorcycle test ride program [new]
    Test-rides will be offered with the latest motorcycles on a special outdoor course (approximately 400 m) set up on the grounds on the south side of the West Hall. Participation will be on a first-come first-served basis, with ticket distribution beginning when doors open for the day. Suzuki, Honda, Yamaha, Adiva, Harley-Davidson and Kymco are scheduled to participate in this program and will provide approximately 30 motorcycles in total. Test rides will be offered on the last five days of the show (Saturday, October 31 to Wednesday, November 4). A total of approximately 1,500 participants is projected.
  • Car of the Year Japan Special Exhibition for 30th Anniversary [new] (Center Hall)
    To celebrate its 30th anniversary, the Car of the Year Japan Executive Committee will hold a special exhibit featuring winners for years 1 through 29, as well as the candidate vehicles for this year. The approximately 40 vehicles on display will provide a glimpse into the industry's past and current highlights. The 2009-2010 Car of the Year grand prize will be announced on the first Press Day (October 21) and the award ceremony will take place on the second Press Day (October 22). This is the first exhibition and awards ceremony to be held at the Tokyo Motor Show.
  • Tour of the Tokyo Motor Show Guided by the Automotive Journalist Association of Japan (AJAJ) [new]
    Members of the Automobile Journalists Association of Japan (AJAJ) will guide tours of the motor show for selected participants, providing them with insights on the vehicles and an opportunity to see the show from a journalist's perspective. Participants (450 spaces available) will be chosen by lottery from among those registering on the official website of the Tokyo Motor Show. Applications will be accepted from Tuesday, September 1 through Wednesday, September 30.
    [Journalists slated for the guide tour]
    Approximately 20 journalists will participate, including Akiko Marumo, Jun Nishikawa, Kazuo Shimizu, Kei Takeoka, Kiyoshi Komoda, Kumi Sato, Makiteru Ishikawa, Manabu Kawaguchi, Masataka Matsutoya, Yasuhisa Shimashita, Yasuo Kusakabe, Yuko Iida and Yumi Yoshida.
  • TOKYO FM Satellite Studio [new] (East Hall)
    TOKYO FM will be setting up a satellite studio. In addition to live broadcasts from the venue, there will be a special stage for artist performances and other entertainment events.
  • "My Memorable Vehicle" Photo Exhibit [new]
    Car and motorcycle fans around the country have been invited to submit photographs of their most "memorable vehicles" together with a comment about the memories associated with the vehicle for display at the show. This exhibit will communicate the dreams, fun and splendor of cars and motorcycles. An announcement will be made on the official website of the Tokyo Motor Show for how to apply. Submissions will be accepted from Monday, August 10 through Wednesday, September 30, until 300 photos have been received.

<Thinking about the future of cars and the society>

  • Tokyo Motor Show Symposium 2009 (International Conference Hall)
    The show will feature a number of symposiums and talk shows designed for general public participation on subjects related to automobiles.

<Trying out the latest version of the Gran Turismo series>

  • PlayStation / Gran Turismo Booth (East Hall)
    Sony Computer Entertainment Inc. will be sponsoring a test drive corner featuring the latest version of racing game "Gran Turismo" for Playstation.

<Children interacting with automobiles>

  • Tomica Choro-Q Corner (East Hall)
    Tomy Co., Ltd. has sponsored miniature car exhibits since the 35th show in 2001. This year, in addition to the traditional Tokyo Motor Show commemorative Tomica models, the "Choro-Q," which celebrates its 30th anniversary, will be newly added to the line-up.
  • Children's Art Exhibit (East Hall)
    The 11th Children's Art Exhibit will be on the theme of "Dream Cars: Our Futures," and will show approximately 3,500 works of art from kindergarten children living in Chiba City.
  • Crafting Experience for Parents and Children [new] (East Hall)
    The Confederation of Japan Automobile Workers' Unions (JAW) will provide a hands-on corner to have children, who are our next generation, experience the dreams, fun and splendor of the automobile through activities such as paper craft car making, motor-powered car modeling and car painting. There will also be an exhibit of paintings on the theme of cars of the future.

Visitor services
<Upgraded visitor services>

  • Tokyo Motor Show official website
    Organizer information on the 41st Tokyo Motor Show 2009 will be available from the official website and a newly created official mobile site. These are where to go for the latest news.
    Official website: http://www.tokyo-motorshow.com
    Official mobile site: http://m.tokyo-motorshow.com
  • Free admission for junior high school students and younger
    In previous years, admission has been free for elementary school children and below. Free admission has been expanded this year to junior high school students and below to enhance accessibility of the show for youth and families.
  • Special Viewing Day for Wheelchair Users
    This year will again feature a "Special Viewing Day for Wheelchair Users" on the second Press Day (Thursday, October 22) from 13:00 to 18:00. Admission will be free for the wheelchair user and up to 2 accompanying persons. Sign-up begins on Monday, August 3 via the Tokyo Motor Show official website.
  • Special Viewing for Elementary and Junior High School Children
    This year will retain special viewings for elementary and junior high school children as an extracurricular activity. In previous years, the program was open to elementary and junior high schools located in Chiba prefecture, but this year has been expanded to schools located in Koto-ku and Edogawa-ku of Tokyo.
  • Hotel accommodation service by our official travel agency
    Messe Travel Service, a unit of Makuhari Messe, was again designated our official travel agency, and will provide general travel services for domestic and foreign press and visitors. Hotel booking services are scheduled to begin for the press on Monday, July 27 and for the general public on Saturday, August 1 on the Tokyo Motor Show official website.
  • Advance ticket sales
    Advance tickets will be available beginning Wednesday, September 30. Major sales agents include travel agencies, convenience stores and play guides.
  • "e-tix" online ticket system
    The show will continue to make tickets available for purchase over the Internet from e-tix anywhere in the world. The e-tix service allows visitors to pay for their tickets by credit card online and print them out on their home or office printer. Service will begin on Saturday, August 1 on the Tokyo Motor Show official website. Visitors will also be able to purchase tickets with their mobile phones and use their mobile phones for admission.

Press services
<Improved press services>

The Newsmarket (USA) web-based video distribution service will be used to provide press with broadcast-quality video footage of the Organizer's official recordings of press briefings, World Premiers and so forth.

[Outline of the 41st Tokyo Motor Show 2009]
Organizer Japan Automobile Manufacturers Association, Inc.
Dates Friday, October 23 to Wednesday, November 4, 2009
Press Days Wednesday and Thursday, October 21 and 22, 2009
Special Guest Day (Opening Ceremony) Friday, October 23, 2009
General Public Days: Saturday, October 24 to Wednesday, November 4, 2009
Hours: Weekdays: 10:00 -18:00
Saturdays and holidays: 9:30 - 19:00
Venue Makuhari Messe, Chiba City
Admission General public: 1,300 yen (Advance tickets 1,100 yen; weekdays after 15:00 (same-day tickets sold on-site) 1,100 yen)
High school students: 600 yen (Advance tickets 500 yen; weekdays after 15:00 (same-day tickets sold on-site) 500 yen)
Junior high school students and below: Free
Web site http://www.tokyo-motorshow.com
Mobile site http://m.tokyo-motorshow.com

Attachment(s): Exhibitor List