September 20, 2012

Odaiba Festival -Tokyo Motor Week 2012 - Event Outline Finalized

Tokyo, July 19, 2012-The Japan Automobile Manufacturers Association, Inc. (JAMA), (Chairman: Akio Toyoda), will hold an activities-packed, fun-filled “Odaiba Festival-Tokyo Motor Week 2012" from Saturday, October 6 through Sunday, October 14 this year (mainly on the Saturdays, Sundays, and holiday) at different venues in Tokyo’s Odaiba waterfront area, offering visitors a highly enjoyable, dream-like experience of automobiles and motorcycles.

This event has been planned and finalized as follows by the Odaiba Festival-Tokyo Motor Week 2012 Executive Committee, whose members include JAMA member companies (eight automakers and three motorcycle manufacturers) as well as the members of the Tokyo Waterfront Urban Development Committee as a co-organizer and the Japan Automobile Importers Association.

Some people are not at all interested in automobiles or motorcycles – and this event reaches out especially to those people.  The event will be set up like a “school festival," where there is fun in store for all ages. For this reason we decided to have this be a festival in which everyone contributes equally to making it a success by removing the normally existing barriers between rival manufacturers and doing away with the usual relationship between companies and customers to cultivate as many automobile and motorcycle fans as possible. You will not need any detailed knowledge of automobiles and motorcycles, and even those who do not have a driving license are all welcome to join.

1. Event Name
Odaiba Festival-Tokyo Motor Week 2012

2. Dates and Location

Mainly October 6 (Saturday) through October 8 (Monday/holiday), and October 13 (Saturday) and 14 (Sunday) Some automobile exhibits will also be conducted from October 9(Tuesday) through 12(Friday).
Event time:
10:00 am to 5:00 pm (Please see the official website and guide map for details.)
Various venues in Tokyo’s Odaiba waterfront area
ODAIBA FESTIVAL–Tokyo Motor Week 2012 Executive Committee
Rinkai Fukutoshin Machizukuri (Tokyo Waterfront Community Development) Council
Honorary Chairman:
Shintaro Ishihara, Governor of Tokyo Metropolitan Government
Tokyo Metropolitan Government
GOODYEAR Japan, Japan Automobile Federation, Volkswagen Group Japan, Porsche Japan, Mercedes-Benz Japan (As of September 13)
TOMY Company, Ltd., TOKYO RINKAI HOLDINGS, INC., Tokyo Big Sight Inc., MEGA WEB, National Museum of Emerging Science and Innovation (Miraikan), Aqua city ODAIBA, DECKS Tokyo Beach, VenusFort, Square Enix Co., Ltd., TAMIYA Inc., etc.
Target attendance:
300,000 visitors
Official Website: (Japanese)

3. Activities Summary (Main Events)
(1) Opening event: Opening Declaration
(2)Roundtable by automobile top executives “Talks by Automaker Leaders"
(3) Ride experience! “New Model Passenger Car Test Drive"
(4) Family Motorcycle Riding Class & Motorcycle Test Ride
(5) Odaiba Miss Campus Collection “Fashion Show"
(6) Ride experience! Advanced Driver Assistance Systems - Precrash Brake
(7) Ride experience! Crash evasive brake
(8) Automobile Flea Market “Autojumble"
(9) Automakers VS Student Talk Battle “Let’s ask the president!" “Teach us experts!"
(10) KIDS Motor Show
(11)“MEGAWEB Festa at Odaiba Festival-Tokyo Motor Week 2012"
(12) Tomy Company Automobile Exhibit!
(13) Automobile and Motorcycle Manufacturer Battle! “Soapbox Derby at Odaiba Festival-Tokyo Motor Week 2012"
General Participant Experience “Take a ride in a soapbox!"
(14) Student Formula at Odaiba Festival-Tokyo Motor Week 2012"
(15) One of the largest dog run in Japan! “Odaiba Dog Campus"
(16) Special Vehicle Exhibition “Automobile and Motorcycle Exhibition"
(17) Kids Engineer Class

Event details are continually updated on the Odaiba Festival-Tokyo Motor Week 2012 official website.
Odaiba Festival-Tokyo Motor Week 2012 official website: (Japanese)

For inquiries:
ODAIBA FESTIVAL–Tokyo Motor Week 2012 Executive Committee
Tokyo, Shinagawa-ku, Nishi Gotanda, 1-11-1
AIOS Gotanda Ekimae806

Reference information: